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Optivara Blog

GEOHigher EducationTech Talk

GEO Criticism is a Racket (And so is some GEO)

GEOHigher EducationTech Talk

Off-Campus Sources Are Ghostwriting Your University's AI Reputation

From SEO to GEO: How AI Is Rewriting Discovery

GEOHigher Education

Higher Ed: AI Is Now the First Admissions Conversation

What Is GEO (Generative Engine Optimization) and Why It Matters

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About

Optivara is the industry-tuned GEO platform built for agencies. We help teams measure and improve client performance across AI answer engines with a unified GPS Score, Visibility Score, and Reputation Score. By weighting engines by industry and surfacing the sources, citations, and themes behind AI answers, Optivara shows agencies exactly what to do to improve visibility and reputation.

Optivara™, Generative Positioning Score™, and GPS Matrix™ are trademarks of Optivara.

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