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- [Platform](https://optivara.ai/platform?hsLang=en)
- Industries
  
    - [Higher Education](https://optivara.ai/higher-education?hsLang=en)
    - [B2B Technology](https://optivara.ai/b2b-technology?hsLang=en)
    - [Consulting](https://optivara.ai/consulting?hsLang=en)
- [About](https://optivara.ai/about?hsLang=en)
  
    - [Blog](https://optivara.ai/blog?hsLang=en)
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    - [FAQ](https://optivara.ai/faq?hsLang=en)
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# About

Optivara is the industry-tuned Generative Engine Optimization (GEO) platform built for agencies. We help agency teams measure and improve client AI answer engine performance by reverse-engineering competitors and top performers in a segment and translating those insights into a roadmap and SWOT analysis to win across the entire customer journey. Our human-in-the-loop, industry-tuned expert models show exactly what to do to improve visibility, reputation, and geographic answer engine performance, while our Generative Positioning Score™ (GPS) provides a consistent way to measure progress over time. 

Optivara™, Generative Positioning Score™, and GPS Matrix™ are trademarks of Optivara.

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