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Do you know how AI answer engines describe your organization?

The Optivara™ Insights platform delivers a unified Generative Engine Optimization (GEO) dashboard that measures visibility + sentiment using industry-tuned benchmarks and a stable, category-specific question framework (not drifting one-off prompts), so you can track performance over time. 

Generative Engine Optimization (GEO) Platform

The Optivara™ Insights platform Optivara is the self-serve dashboard for improving how AI answer engines describe and recommend your brand.

Track visibility + sentiment using industry-tuned benchmarks that stay consistent over time, then follow prioritized recommendations to improve what shows up in AI answers.

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Generative Engine Optimization Solution for Business Impact

Unified GEO View

Bot hits + answer citations + sentiment + AI-sourced traffic/leads + relative rank in one place (not scattered across SEO tools and traffic logs).

Content Guidance

Show which pages to fix, generate content to post, re-query engines, and track lifts (inclusion, citation rank, and sentiment).

Industry-Tuned

We use a stable, category-specific question framework (not drifting one-off prompts) so your visibility and sentiment scores are comparable over time against your peers.

The Invisible Funnel

AI answer engines shape shortlists before prospects ever visit your site. Most influence happens off-site, outside traditional analytics.

<25%
of the sources influencing AI answers are brand-owned (Optivara Research)
<1%
of users click the cited sources in AI summaries (Pew Research)
26%
of users end their browsing session after seeing an AI summary (Pew Research)
Funnel

Don't Know Where to Start?

We make the invisible funnel visible with the Optivara GEO Impact Assessment. We evaluate how AI answer engines and AI-powered search represent your brand to prospects, customers, media, and talent. You will see what AI is saying, which sources are shaping those answers, and where you stand versus competitors. Then we deliver a prioritized action plan to improve visibility, sentiment, and recommendations.