Unified GEO View
Bot hits + answer citations + sentiment + AI-sourced traffic/leads + relative rank in one place (not scattered across SEO tools and traffic logs).
Know how AI answer engines recommend you, before prospects ever click.
The Optivara™ Insights platform delivers a unified GEO dashboard that measures visibility + sentiment with industry-tuned benchmarks witha stable, category-specific question framework (not drifting one-off prompts) so you can track performance and improvements over time.
Generative Engine Optimization (GEO) Platform
The Optivara™ Insights platform Optivara is the self-serve dashboard for improving how AI answer engines describe and recommend your brand.
Track visibility + sentiment using industry-tuned benchmarks that stay consistent over time, then follow prioritized recommendations to improve what shows up in AI answers.
Generative Engine Optimization Solution for Business Impact
Content Guidance
Show which pages to fix, generate content to post, re-query engines, and track lifts (inclusion, citation rank, and sentiment).
Industry-Tuned
We use a stable, category-specific question framework (not drifting one-off prompts) so your visibility and sentiment scores are comparable over time against your peers.
The Invisible Funnel
AI answer engines shape shortlists before prospects ever visit your site. Most influence happens off-site, outside traditional analytics.
<25%
of the sources influencing AI answers are brand-owned (Optivara Research)
<1%
of users click the cited sources in AI summaries (Pew Research)
26%
of users end their browsing session after seeing an AI summary (Pew Research)
Don't Know Where to Start?
We make the invisible funnel visible with the Optivara GEO Impact Assessment. We evaluate how AI answer engines and AI-powered search represent your brand to prospects, customers, media, and talent. You will see what AI is saying, which sources are shaping those answers, and where you stand versus competitors. Then we deliver a prioritized action plan to improve visibility, sentiment, and recommendations.