--- title: Assessment description: Evaluate and enhance your brand's presence in AI search. Discover insights to improve marketing impact and customer acquisition with the Optivara Generative Engine Optimization assessment. image: https://optivara.ai/hubfs/Modern%20office%20with%20Optivara%20logo.png --- [Skip to content](https://optivara.ai/assessment#main-content) [![Optivara Logo Word Mark Fade](https://optivara.ai/hs-fs/hubfs/Optivara%20Logo%20Word%20Mark%20Fade.png?width=1088&height=297&name=Optivara%20Logo%20Word%20Mark%20Fade.png)Homepage](https://optivara.ai/?hsLang=en) - [Platform](https://optivara.ai/platform?hsLang=en) - Industries - [Higher Education](https://optivara.ai/higher-education?hsLang=en) - [B2B Technology](https://optivara.ai/b2b-technology?hsLang=en) - [Consulting](https://optivara.ai/consulting?hsLang=en) - [About](https://optivara.ai/about?hsLang=en) - [Blog](https://optivara.ai/blog?hsLang=en) - [Newsroom](https://optivara.ai/newsroom?hsLang=en) - [FAQ](https://optivara.ai/faq?hsLang=en) - [Media Matrix](https://optivara.ai/media-matrix?hsLang=en) - [Agency Login](https://optivara.app/) - [Platform](https://optivara.ai/platform?hsLang=en) - Industries - [Higher Education](https://optivara.ai/higher-education?hsLang=en) - [B2B Technology](https://optivara.ai/b2b-technology?hsLang=en) - [Consulting](https://optivara.ai/consulting?hsLang=en) - [About](https://optivara.ai/about?hsLang=en) - [Blog](https://optivara.ai/blog?hsLang=en) - [Newsroom](https://optivara.ai/newsroom?hsLang=en) - [FAQ](https://optivara.ai/faq?hsLang=en) - [Media Matrix](https://optivara.ai/media-matrix?hsLang=en) - [Agency Login](https://optivara.app/) ## The Optivara™ Generative Engine Optimization Impact Assessment Traditional search is being rewired. Nearly half of users are already using AI-powered search, and analysts estimate that up to 50% of current search traffic is at risk as AI “front doors” move answers upstream in the buyer journey. At the same time, nearly 60% of Google searches now end without a click, as users get what they need from the AI overview on the results page.  The impact is already visible in the numbers. Recent analyses show that 73% of **B2B websites experienced significant SEO traffic losses between 2024 and 2025, with an average year-over-year decline of 34%**, even when rankings are stable or improving.  The Optivara GEO Impact Assessment focuses on evaluating how your company is represented to prospects, customers, media, and prospective employees in AI answer engines and modern AI-powered search experiences. We will arm your teams with the data to turn those insights into an action plan that improves your brand narrative, increases the impact of all your marketing efforts, and supports customer acquisition. ### GEO Benchmark Evidence-Based GEO Benchmark & GPS Scorecard tuned for B2B Tech and Higher Education verticals, with more industries coming soon ### AI Footprint Map AI Footprint Map with sources most influencing AI conversations about your brand, offerings, and employee experience ### Insight Pack Marketing Insight Pack with strategic takeaways for marketing leadership on brand perception, pipeline impact, and commercial performance [Schedule a Meeting](https://optivara.ai/contact-us?hsLang=en) ## Why Act Now? 50% of search traffic at risk as AI Answer engines capture online research queries. 73% of B2B websites saw significant SEO traffic losses between 2024 and 2025, with an average 34% year-over-year decline. 26x Links presented in ChatGPT are 20x less likely to be clicked on than links on the first page of Google search. ## Learn More Download our brochure to see how the Generative Engine Optimization (GEO) assessment helps you understand and improve how AI answer engines talk about your brand. Inside, you’ll find an overview of our methodology, insights, and the key outcomes marketing leaders can expect. [Download Now](https://optivara.ai/hubfs/243729614/Optivara%20Assessment%20Brochure.pdf?hsLang=en) [![Brochure Thumbnail](https://optivara.ai/hubfs/Brochure%20Thumbnail.jpg "Brochure Thumbnail")](https://optivara.ai/hubfs/243729614/Optivara%20Assessment%20Brochure.pdf?hsLang=en) --- # About Optivara is the industry-tuned Generative Engine Optimization (GEO) platform built for agencies. We help agency teams measure and improve client AI answer engine performance by reverse-engineering competitors and top performers in a segment and translating those insights into a roadmap and SWOT analysis to win across the entire customer journey. Our human-in-the-loop, industry-tuned expert models show exactly what to do to improve visibility, reputation, and geographic answer engine performance, while our Generative Positioning Score™ (GPS) provides a consistent way to measure progress over time.  Optivara™, Generative Positioning Score™, and GPS Matrix™ are trademarks of Optivara. [Privacy Policy](https://optivara.ai/privacy-policy?hsLang=en) ©2026 Optivara, Inc. --- --- [FAQ](https://optivara.ai/faq?hsLang=en) [Blog](https://optivara.ai/blog?hsLang=en)