Optivara is partnering with Frost & Sullivan to power a new AI Brand Equity and Market Presence Advisory Service that helps organizations understand, benchmark, and improve how they are represented across AI answer engines.

Philadelphia, PA, September 3, 2026 /PRNewswire-PRWeb/ -- Optivara announced that its AI market presence platform will power Frost & Sullivan's AI Brand Equity and Market Presence Advisory Service. This innovative service uses industry-tuned models designed to empower companies to influence their AI brand dynamics and drive demand.

As buyers increasingly use AI to discover, compare, and evaluate suppliers, companies need a clearer view of how these systems describe their business, products, competitors, and market position. These AI agents are increasingly becoming top-of-funnel lead generation agents. The new service helps leadership teams answer simple but vital questions: when AI already has an opinion about your organization and your industry, do you know what it is, and do you know how to change it?

Combining Optivara's platform with Frost & Sullivan's industry expertise, analyst perspective, and subject-matter expert validation results in unparalleled industry tuning and analysis. Clients receive a benchmark of their AI market presence, including how often they are cited, how positively they are represented, how they compare to relevant competitors, and which sources are shaping the AI-generated narrative.

"Frost & Sullivan brings the market context that makes this a powerful strategic advantage for companies that use it," said Nathan Allen, Optivara Co-Founder. "Optivara reverse-engineers how a company appears, disappears, or is misrepresented across all funnel stages. We're able to do this by a unique process of tuning the platform specially for each industry and vertical. Frost's analysts and subject matter experts understand why that matters in a specific industry, how it connects to competitive positioning, and what leadership teams can do about it."

"AI is changing how buyers form opinions about markets, suppliers, and strategic fit," said Krishna Srinivasan, Global Managing Partner at Frost & Sullivan. "This new capability gives clients a clear view of how they are being represented across AI answer engines, how that compares to competitors, and which sources are shaping the narrative. By combining Frost & Sullivan's industry expertise, analyst insight, and subject matter expert validation with Optivara's platform, we can help clients understand their market position, diagnose the gaps, and build a practical roadmap to strengthen their market position."

Frost's AI Brand Equity and Market Presence Advisory Service delivers an actionable SWOT analysis, enabling companies to take control of their AI narrative. For companies entering new markets, shifting from legacy offerings to new growth platforms, or seeking to improve their position relative to competitors, this enables an outside-in view of whether AI systems align with the company's strategy. Nathan Allen closed with "Companies spend a lot attempting to drive the market narrative and generate leads. Now they can get the insight needed to take control, optimize that spending, and grow."

About Optivara
Optivara is the industry-tuned Generative Engine Optimization (GEO) platform built for agencies. We help agency teams measure and improve client AI answer engine performance by reverse-engineering competitors and top performers in a segment and translating those insights into a roadmap and SWOT analysis to win across the entire customer journey. Our human-in-the-loop, industry-tuned expert models show exactly what to do to improve visibility, reputation, and geographic answer engine performance, while our Generative Positioning Score™ (GPS) provides a consistent way to measure progress over time. To learn more, visit www.optivara.ai or contact pr@optivara.ai.

Your Transformational Growth Journey Starts Here: Schedule Your Growth Pipeline Dialog™ with the Frost & Sullivan team.

To learn more about Frost & Sullivan's AI Brand Equity and Market Presence advisory services, or request an introductory consultation and demonstration, contact Brian Cotton at brian.cotton@frost.com.

Contact:
Kristina Menzefricke
Marketing & Communications
Global Customer Experience, Frost & Sullivan
kristina.menzefricke@frost.com

https://www.prweb.com/releases/optivara-partners-with-frost--sullivan-to-help-organizations-strengthen-ai-visibility-and-market-perception-302867370.html 

New service helps companies assess and strengthen their brand presence across AI assistants and search platforms

London, UK – 26 August 2026 - Frost & Sullivan today announced the launch of its AI Brand Equity and Market Presence service, powered by Optivara. This service enables companies to understand how they appear across AI answer engines, how they compare to competitors, their competitive placement by funnel stage, and whether AI-generated market narratives reflect the position they have worked to build.

Designed for marketing, brand, communications and strategy leaders seeking to understand how AI systems represent their organisations throughout the buyer journey, the service identifies visibility gaps, competitive advantages, narrative inconsistencies and the external sources influencing AI-generated answers. These findings are translated into prioritised actions spanning content, messaging, digital authority, third-party validation and market positioning.

For two decades, digital discovery was shaped largely by search engines. Today, buyers are increasingly asking AI systems which suppliers to consider, how companies compare, what risks to evaluate, and which providers are best positioned for their needs. These AI systems are effectively becoming top-of-funnel sales reps.

The service combines Optivara's AI industry-tuned market presence platform with Frost & Sullivan's industry expertise, analyst insights, and subject-matter expert validation. Clients receive a market presence benchmark, a competitive peer map, an AI-answer narrative review, a source diagnosis, and a detailed SWOT analysis. From that, an actionable roadmap to better control AI brand dynamics and drive demand is developed and implemented.

"AI is quickly becoming part of how buyers form a first impression of a market, a category, and a supplier," said Brian Cotton, Senior Vice President of Growth Advisory at Frost & Sullivan. "What makes this service so valuable is not just the technology. It is Frost & Sullivan's ability to help tune the Optivara platform and interpret the findings through an industry lens. Our analysts and subject matter experts understand the market context, the competitors, the buying criteria, and the strategic shifts our clients are trying to make. That is the difference between getting data and getting results."

"Optivara was built to reverse-engineer how AI thinks about companies, why they are being represented that way, and what can be done to improve it," said George Schoenstein, Co-Founder at Optivara. "Partnering with Frost & Sullivan brings an important layer of market expertise and industry-tuning to the process. Together, we can help leadership teams understand whether AI is reinforcing their strategy, missing their story, or allowing competitors and third-party sources to define the narrative. Together, this enables companies to optimise the impact of their marketing dollars."

To learn more about Frost & Sullivan’s AI Brand Equity and Market Presence advisory services, or request an introductory consultation and demonstration, contact Brian Cotton at brian.cotton@frost.com.

About Frost Sullivan
Frost & Sullivan, the Growth Pipeline Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation, and leadership. The company’s Growth Pipeline as a Service provides the CEO’s Growth Team with transformational strategies and best-practice models to drive the generation, evaluation, and implementation of powerful growth opportunities. For over 60 years, Frost & Sullivan has partnered with investors, corporate leaders, and governments to identify, prioritise, and execute transformational growth strategies.

Your Transformational Growth Journey Starts Here: Schedule Your Growth Pipeline Dialog™with the Frost & Sullivan team.

Contact:
Kristina Menzefricke
Marketing & Communications
Global Customer Experience, Frost & Sullivan
kristina.menzefricke@frost.com

About Optivara
Optivara is the industry-tuned Generative Engine Optimization (GEO) platform built for agencies. We help agency teams measure and improve client AI answer engine performance by reverse-engineering competitors and top performers in a segment and translating those insights into a roadmap and SWOT analysis to win across the entire customer journey. Our human-in-the-loop, industry-tuned expert models show exactly what to do to improve visibility, reputation, and geographic answer engine performance, while our Generative Positioning Score™ (GPS) provides a consistent way to measure progress over time. To learn more, visit www.optivara.ai or contact pr@optivara.ai

https://www.prnewswire.com/in/news-releases/frost--sullivan-launches-new-industry-tuned-ai-brand-equity-and-market-presence-advisory-service-powered-by-optivara-302861645.html 

Optivara's Higher-Education-Tuned Generative Engine Optimization (GEO) platform helps institutions understand what students are asking in AI answer engines, how AI answers those questions, and how to improve their visibility and positioning. 

PHILADELPHIA, PA — February 9, 2026 — Optivara™ today announced the launch of the Optivara Insights Platform, a new solution, purpose-built with higher education-specific models, to help colleges and universities understand and improve how they appear in AI-generated answers across platforms like ChatGPT, Gemini, Copilot, and Perplexity.

Prospective students are increasingly starting their college search inside AI answer engines, asking direct, highly personal questions about academic fit, cost, outcomes, and campus experience. Those AI conversations are now shaping shortlists before a student ever visits an admissions site, creating a new “front door” to enrollment. Analysts have warned that a significant share of traditional search traffic is at risk as AI-generated answers move upstream in the discovery process, changing how people research and decide.

The Optivara Insights Platform helps institutions move beyond guesswork by capturing not only how AI engines describe the institution, but also the types of questions students ask and the prompts that drive visibility, comparison, and recommendation behavior.

“AI answer engines are quickly becoming the first admissions conversation, and universities can’t afford to treat it like a black box,” said Nathan Allen, Co-Founder of Optivara. “Institutions need to understand the exact questions students are asking, how AI answers those questions, and which sources are shaping the narrative. Optivara makes that measurable, generative engine optimization models built specifically for higher education, so teams can take focused action to improve how they show up in the moments that influence enrollment outcomes.”

Unlike traditional SEO, which focuses on improving rankings in link-based search, Generative Engine Optimization (GEO) focuses on how AI engines describe, compare, and recommend institutions within synthesized answers. In many broad, comparative prompts, AI systems rely heavily on third-party guides, rankings, forums, and other external sources rather than a university’s own website. That means institutions can lose visibility or be inaccurately framed without receiving a clear signal in standard web analytics.

The Optivara Insights Platform helps higher education teams answer four enrollment-critical questions:

• Student Questions: What are prospective students asking AI about programs, cost, outcomes, and fit, and how do those questions vary by institution type, program area, and region?

• Visibility: When students ask those questions, how often does AI include your institution, and in what contexts, compared to peers?

• Sentiment: Is AI framing positive, negative, or mixed, and what themes appear consistently in the narrative?

• Sources: Which sources are shaping those answers, and do they align with the story your institution wants prospective students to hear?

By tracing visibility and sentiment back to the sources and prompts that drive them, higher education institutions can move from speculation to a prioritized action plan spanning content strategy, third-party influence, messaging alignment, and technical improvements.

With admissions conversations peaking as AI adoption accelerates, establishing a baseline now can help higher education institutions improve performance in the current cycle and build a durable measurement system for future years.

About Optivara

Optivara helps organizations understand and improve how AI engines describe, compare, and recommend brands. Its Insights Platform supports Generative Engine Optimization (GEO) with visibility, sentiment, prompt intelligence, and source-level diagnostics that translate into clear, executable actions.

To learn more, email pr@optivara.ai

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