Optivara analyzes how your brand appears across major AI answer engines that users in your industry interact with, including ChatGPT, Google Gemini, Microsoft Copilot, Perplexity, and others. We track where you show up, how you’re described, and when you’re recommended so that you can improve your placement and sentiment in AI search and generative answer engines.

Optivara uses industry-tuned weighting and scoring because the sources and answer patterns that matter in one category often differ in another. For example, what influences AI answers in higher education differs from those in B2B SaaS, healthcare, or professional services. Our approach adapts the model to each industry so the results reflect how buyers actually research and how engines actually respond.

Yes. Optivara includes an industry-tuned question set designed to mirror the real questions buyers ask in your category, such as “best providers,” “top alternatives,” “X vs Y,” “pricing,” “security,” “implementation,” or “use cases.” This makes your results more comparable over time and more meaningful for your market.

Optivara comes with an industry-tuned prompt set out of the box. You can also create your own custom queries for exploration and internal research. Custom queries are not included in the GPS score, so your benchmark stays consistent and comparable.

GPS is Optivara’s benchmark score that measures how well your brand performs in AI answers for a standard, industry-tuned set of buyer questions. GPS is designed to track progress over time and help you prioritize the actions most likely to improve your brand’s AI visibility and recommendations. 

The Visibility Score measures how often and how prominently your unbranded and branded AI answers for the tracked question set. It captures whether you’re mentioned at all, whether you appear in top recommendations, and how consistently you appear across engines and topics.

The Sentiment Score measures how the engines describe your brand when you appear. It evaluates whether the language is favorable, neutral, or negative and flags recurring themes that shape perception, such as strengths, weaknesses, trust signals, and common objections.

Optivara shows you where you appear or don’t appear in AI answers, how you’re positioned versus competitors, and your GPS benchmark with supporting scores (Visibility and Sentiment). It also highlights the themes and narratives engines associate with your brand, along with the sources and signals most likely influencing those answers.

Optivara helps you move from “interesting output” to a clear action plan by pinpointing what to fix, including gaps in your website content and positioning, missing or weak authority signals in your industry ecosystem, third-party sources shaping your narrative (helpful or harmful), and competitive comparisons where you’re losing visibility. It also provides a practical SWOT view of how AI engines currently perceive you, then turns that insight into ranked, prioritized action steps so your team can focus on the changes most likely to improve how AI engines describe and recommend your brand.

Some improvements can happen quickly when you address obvious issues (category language, key pages, technical deficiencies on owned websites, proof points). Other improvements take longer because AI answers are influenced by external authority sources and broader web signals, and often use trained data that can be months old. Most teams see the best results by running GEO as a program: benchmark, optimize, earn authority, and re-measure.