Optivara Privacy Policy
Effective Date: August 29, 2025
Last Updated: August 29, 2025
At Optivara, we value your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and share information when you use our website, platform, and related services (the “Services”). By using Optivara, you agree to the practices described in this policy. If you do not agree, we encourage you to discontinue use of our Services.
Information We Collect
When you interact with Optivara, we collect information that you provide directly to us, such as your name, email address, phone number, company details, account login credentials, and any payment or billing information required to process transactions. If you contact our customer support team or participate in research, surveys, or marketing activities, we may also collect information you choose to share in those communications.
We also automatically collect certain technical and usage data when you use our Services. This includes device information, browser type, IP address, general location, and details about how you interact with our platform, such as the pages you visit, the features you use, and the time and frequency of your activity. Like most online platforms, we use cookies, pixels, and similar tracking technologies to understand user behavior, improve performance, and personalize your experience.
In some cases, we may receive information from third-party partners, such as analytics providers, business affiliates, or publicly available sources. This allows us to enhance our Services and ensure that the insights we deliver are as relevant and valuable as possible.
How We Use Your Information
We use the information we collect to provide, operate, and continually improve Optivara’s Services. This includes delivering personalized dashboards and insights, enabling account management, processing transactions, and providing customer support. We also use your information to conduct research and analytics that help us improve the accuracy, quality, and effectiveness of the AI-driven insights we deliver.
In addition, we use personal information to communicate with you about product updates, service changes, or marketing offers that we believe may be of interest to you. Where required, we will obtain your consent before sending promotional communications, and you may opt out at any time. We also process information to detect, investigate, and prevent security issues, fraud, and misuse of our Services, and to comply with applicable laws and regulations.
How We Share Information
Optivara does not sell your personal information. We may share your information with trusted service providers who perform essential business functions on our behalf, such as cloud hosting, analytics, payment processing, and customer support. These providers are only authorized to use your information as necessary to deliver the contracted services.
In certain cases, we may share information with business partners, but only with your consent. We may also disclose information if required by law, regulation, or legal process, or if we believe disclosure is necessary to protect the rights, property, or safety of Optivara, our users, or others. If Optivara undergoes a merger, acquisition, or corporate restructuring, your information may be transferred as part of that transaction.
Cookies and Tracking Technologies
We use cookies and similar technologies to improve your experience on our platform, measure performance, and deliver relevant content. Cookies allow us to recognize returning users, store preferences, and understand how people interact with our Services. You can manage your cookie preferences through your browser settings, though some features of our Services may not function properly if cookies are disabled.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. When information is no longer needed, we securely delete or anonymize it.
Security
Protecting your data is a priority at Optivara. We implement appropriate technical, organizational, and administrative safeguards to reduce the risk of loss, misuse, unauthorized access, disclosure, or alteration of your personal information. While we take these precautions seriously, no system can be guaranteed to be completely secure.
Your Privacy Rights
Depending on where you live, you may have certain rights under data protection laws such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA). These rights may include the ability to access and receive a copy of your personal data, request corrections or updates, ask us to delete your data, or opt out of specific types of data processing such as marketing communications. You may also withdraw consent where processing is based on consent. To exercise any of these rights, you can contact us using the details provided below.
International Data Transfers
Optivara is based in the United States, and the information we collect may be transferred to, stored in, and processed in other countries where data protection laws may differ from those in your jurisdiction. By using our Services, you consent to these transfers, subject to the safeguards we implement to protect your data.
Children’s Privacy
Our Services are not designed for children under the age of 16, and we do not knowingly collect information from them. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or technology. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.