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GEOHigher Education

Higher Ed: AI Is Now the First Admissions Conversation

What Is GEO (Generative Engine Optimization) and Why It Matters

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Optivara™ is the GEO platform built by AI pioneers from IBM Watson and award-winning marketing leaders, delivering a single source of truth on how AI engines talk about your brand and where you win or lose, enabling you to turn insights into actions. The platform generates a Generative Positioning Score™ (GPS) that allows for consistent tracking of performance over time.

Optivara™, Generative Positioning Score™, and GPS Matrix™ are trademarks of Optivara.

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